Juniper Square Launches First AI CRM for Private Markets

Juniper Square, a fund operations partner serving over 2,000 private markets GPs, has unveiled its AI-powered CRM tailored for investor relations—the first of its kind designed specifically for private markets fundraising. The platform, dubbed JunieAI, automates manual tasks, enriches investor data, and delivers actionable insights to help IR teams secure capital and strengthen LP relationships.

Private markets have expanded rapidly, yet fundraising technology has lagged behind. Many GPs still rely on outdated legacy systems or generic tools requiring costly customization. As competition intensifies and private wealth gains prominence across asset classes, IR teams demand modern solutions built for their unique workflows.

"IR teams have long been underserved, forced to navigate modern fundraising with antiquated tools," said a Juniper Square spokesperson. The new AI CRM aims to redefine efficiency, offering industry-specific functionality to streamline operations in today's high-stakes environment.